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Tips and Tricks for Website Management

Social Media
Michelle Vroom's Blog Page
Schools use Social Media to Engage Parents
Posted 1/13/2014 at 12:02:35 PM by Michelle Vroom [System User]
Tree with Social Media Icons in BookAs social media platforms continue to grow, so do the number of ways school leaders can connect with parents. Here are some ideas your school district staff can use:
  • Have teachers post academic assignments and projects so parents can see what their child is doing in the classroom
  • Showcase students’ work—including essays, presentations and art projects
  • Link helpful resources about academics, college preparation, standardized testing and anti-bullying efforts
  • Be where the parents are—post around their schedules so they are more likely to view and engage
  • Post different school events and activities including performances, plays, picture day, pep rallies, etc.
  • Post information about all athletics including schedules, statistics, and student athlete spotlights
  • Have social media feeds embedded on the school district website for more exposure 
  • Encourage two-way communication—tell parents that you want them and question and comment on postings
  • Develop an acceptable-use policy so all staff, students and parents are aware of what is appropriate to post 
  • Post videos, podcasts and webinars as another way for parents to see specifically how their child is learning
Communication is one of the key aspects to a successful school environment. eSchoolView’s school website content management system (CMS) has several components that help increase parent engagement. Contact us to find out more.

How does your school engage with parents?